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Prepare to Sell

Why are some agents significantly more successful at sales than others?

At Home Advantage Realty, we don’t believe in “listing it and forgetting it.” We believe in working hard to get your home sold with specific stragetic actions.

Strategy: Prepare

Making your home its most appealing is key to a prompt sale. We will guide you on which improvements are likely to be financially sound decisions and which improvements are likely to be a waste of your money. Our over 30 years of experience enables us to help you present your home at its best while saving you time, money, and frustration.

Does your home have weaknesses that can easily be corrected before it goes on the market?

Staging your home properly may mean painting certain rooms, removing worn carpet to expose beautiful hardwoods, or it may simply mean a deep clean and clearing clutter.

Strategy: Precise Pricing

While you will always make the final decision in the pricing of your home, we ask that you listen to our expert guidance. We take our responsibilities seriously and get to work for you as soon as listing paperwork is signed per SC LLR regulation.

We provide a professional CMA with thorough analysis of market competition (active listings) and pending and closed sales most likely to be used by appraisers in valuing your home. Don’t rely on online tools that imply they understand values. Our agents know homes inside and out.

A new listing will generate interest from brokers and potential buyers. After a time, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.

Strategy: Be Picture Perfect

Today over 90% of home buyers start their search online. Excellent photos are crucial to the quick sale of your home. Although in-person visits to your home will lead to a sale, the photographs potential buyers will view beforehand will bring them to your doorstep.

Far too many homes are ruled out by buyers based purely on online photographs. Our high-quality pictures immediately give agents and consumers a chance to form a positive opinion of your home. Some aspects of homes cannot be accurately conveyed through photos alone, and we use detailed descriptions to help pique the interest of potential buyers and complement our photos.

Strategy: Syndicate Widely

Our state of the art website keeps visitors engaged with advanced property search capabilities. Effective internet marketing is among the most critical elements in selling your home. Your home will be launched into our Consolidated Multiple Listing Service (CMLS) and syndicated widely to thousands of national and international sites. The entry of your home into CMLS and beyond is key to catching the eye of an agent with a client looking for a home in the near future.

Strategy: Be Social

Our team engages with thousands of followers across multiple social media platforms to create a buzz surrounding your home.